Logo Design and Company Image

A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. Logo design requires an imaginative graphic design service utilizing suggestive imagery through the visual presentation of words, symbols, colors, and shapes. It creates a more professional image, regardless of company size, and increases consumer awareness of your products and services.

Some of the most successful brand names such as Nike, Coca Cola and McDonald's are ingrained in our minds by the presence of their logos; the Nike "swoosh", the silver ribbon band and hour glass bottle for Coke and the twin arches of the McDonalds "M". We instantly recognize such memorable logos.

Let us learn something from the big boys. If they use logos for their image branding, we should too. If you currently do not have a logo to fit your company needs we are able to assist you in designing a well designed professional logo. Or if the logo you have isn't doing it's job then just maybe it is time for a performance review.

citilinks provides logo design for business cards, stationery, web sites and printed advertisements. We use the latest technology to develop elegant and innovative logos and graphics. The logo creation (or modification) process usually occurs only once or twice in the career of the marketing manager. Thus there is little opportunity to develop the experience necessary to discern the best logo. Proper selection is critical, because logos are one of the main vehicles for communicating image, gaining attention and recognition. We specialize in corporate design, this is what we do every day.

Your Logo Delivered in Multiple Formats:

When your logo is ready, it will be delivered in several different formats and resolutions, so that you can use the logo for every purpose. You will get the following formats:

• AI - Adobe Illustrator, format for professional printing
• EPS - Encapsulated postscript; format for professional printing
• TIFF - formats for professional printing, such as business cards/letterhead
• JPEG - format for web site graphics
• GIF - format for web site graphics
• BMP - Bitmapped format commonly used in local printing, such as in Word documents

Our Logo Design Philosophy

In most cases, you should never adopt a highly complex image as your firm’s logo. The reason for this can be given in two words: printing costs.

Complex or over-the-top designs often mean astronomical printing costs. A decision to have a highly complex logo for your firm can come back to haunt you.

Also keep in mind that your logo has to look good when resized to fit on a small 2"x 3.5" business card Your logo does not have to be boring in spite of these constraints. An elegant logo can enhance your firm's professional image.

Try to keep the number of people who are involved in deciding upon your logo design as small as possible. Having multiple people giving multiple directions can significantly complicate the design process. If at all possible, try to limit the number of people directly involved decision to three. A "committee" type approval process could cause a stalemate in deciding upon a design.

We are always happy to speak with you personally and answer all your questions in detail. Call us at 925-556-9677 or click here to request more information.