Website Design and Programming

The web was once a "secondary" thought. Marketing dollars were better spent on fancy print catalogues, CD-ROMS, and target magazine advertising. But the playing field has shifted. In today's competitive marketplace, it is not only a good idea, but it is expected that your company be on the Internet. If your photometry and cutsheet information is not immediately accessible on your company website, the lighting specifier will click over to your competitor's site where the information is available.

Time is money. Designers and engineers do not have the luxury of hunting down and leafing through your catalogue or searching their colleagues desk for your outdated CD-ROM. They want instant answers with little or no hassle. The Internet provides this. Your competitors know this. You should know this. The time has come to embrace the digital medium.

The Internet is an extremely cost effective means to deliver your message to your clients.

Face it. Marketing is expensive and extremely difficult to quantify. Millions of dollars are spent annually on print pieces, advertising and on trade show exhibits with little or no direct result. How many people are actually getting your message? Do you really feel good that you are able to share your whole story?

The reality is that you are limited in the time and space you have to share your information. Catalogues are limited in the number of pages you can effectively present. They can be expensive to develop and print. If something changes, you are stuck waiting until the next print run. If it is a major error, you are forced to throw the offending literature away, wasting time and money.

These problems do not exist on the web. You have a change in your product offering? Change the website and it is instantly updated to your customers all over the world. You do not have a 6 week printing cycle to deal with. Your Agents do not need to redistribute your literature to all of your specifiers.

In print, you are limited by page size and available space. On the web, you do not need to edit for content. Web space is cheap. You can put ALL of your information there for a fraction of the cost it takes to print it and distribute it. Catalogues, cut sheets, instruction sheets, photometry, software, and photographs can all be included. And this is only the beginning. The web also allows for the development of interactive programs and demonstrations that engage our customer while telling your story.

And the best part is that it is available to your customers any time, any where - 24/7!

In the competitive world of internet marketing, our innovative designs and attention to detail will put your business in the limelight.

Over the past seven years, citilinks has assisted companies and organizations of all types in establishing a strong presence on the Internet -- Web sites that are easy to navigate, full of useful information, graphically appealing and intelligently organized.

We approach each project from scratch. Although our development philosophies are based on successfully tested principles, we do not subscribe to the "cookie cutter" school of design. You can be assured that your website will complement your current Marketing collateral, placing an emphasis on

1. downloading quickly
2. providing intelligent site navigation
3. getting your customers to where they want to go in 2 or 3 clicks
4. website continuity and familiarity

Whether you need e-commerce, a database driven catalog or simply an online brochure, we will design your site in a timely manner and at a reasonable rate.

At citilinks, we do not believe in surprises. We believe in working closely with the people in your company to develop a site design and development spec in the beginning of the project. Early planning is essential. At the initial meeting, we can determine such information as the intended audience, message, delivery date, budget and desired results. Planning ahead can save you from missing your mark. We will provide you with a development time and a reasonable quote that you can rely on. No hidden fees or cost over-runs will occur as long as the original spec remains true.

We have only just scratched the surface here. Website design and development is a very involved subject, and every project is different. We are always happy to speak with you personally and answer all your questions in detail. Call us at 925-556-9677 or click here to request more information.